What comes next: A24 has a nice problem on its hands. This true-story film about Tommy Wiseau’s DIY production of legendary bad film “The Room” clearly has hit an initial resonant chord beyond the specialized older audience. And that was a holiday with a strong Friday, while the post-holiday is usually one of the worst weekends of the year. Its five New York/Los Angeles theaters will end up with something around a $120,000 per theater average, just after “Call Me” managed a very strong $103,000 last weekend. The multi-city break was a risk, but the results were stellar: among similar initial openings “The Disaster Artist” ranks as one of the best ever, in league with eventual Oscar-winners “Black Swan” (domestic total: $106 million) and “Precious” ($47 million).Īnd “The Disaster Artist” qualifies as the top first specialized weekend of 2017 just after “ Call Me By Your Name” claimed the title. The result was the biggest gross in all but New York’s Lincoln Square (where it was bested by “The Shape of Water” with more seats) and sellouts in some shows which reduced the gross. A24 opened this in 19 theaters in 11 markets, including many of the biggest general audience theaters. James Franco’s 16th feature as a director is not only his biggest yet but also the biggest specialized opener of the year.
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